room scenting

Olfactory marketing is a form of communication based on the clever use of scenting to influence customers’ buying behavior through a sensory experience.

Scent plays an important role in enhancing and differentiating a business or brand, creating added value in customer recognition and recall.
Scent, in fact, influences people’s emotions and moods, evoking positive emotions and reviving a pleasant experience, a real feeling of well-being that is associated with a product, service or brand.